Maxwell Konadu Backs GFA-Adesa Deal to Revive Local Football

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Former Asante Kotoko coach Maxwell Konadu has endorsed the strategic partnership between Adesa Productions Limited (APL) and the Ghana Football Association (GFA), calling it a timely boost for Ghana’s domestic football.

Konadu, a respected figure in the local game, described the collaboration as “a very, very good initiative” with the potential to raise the profile and quality of the Ghana Premier League (GPL).


Partnership Aims to Improve Visibility and Investment

The partnership, announced earlier this week, is expected to bring enhanced media coverage, innovative content production, and stronger marketing strategies to Ghana’s top-tier football competition.

Speaking to sports journalists, Konadu highlighted the importance of such collaborations in attracting investment and fan engagement. “If this is done well, the league can benefit greatly. The visibility alone can attract more sponsors, better player development, and raise standards,” he said.

Maxwell Konadu Backs GFA-Adesa Deal to Revive Local Football
Maxwell Konadu

Adesa Productions Limited, a subsidiary of the Multimedia Group, will work closely with the GFA to improve broadcasting rights and ensure high-quality coverage of GPL matches for the 2025/26 season and beyond.


Read Also: GFA to invest over GH¢3m on footballs for clubs – Kurt Okraku

Author

  • Daniel Ablordey

    Daniel Ablordey is a Business Analytics student at the University of Ghana Business School and an emerging strategist at the intersection of data, markets, and narrative. With a keen analytical mind and a passion for African business and economic trends, he is building a career focused on translating complex data-driven insights into accessible, decision-relevant stories that matter.

    As a writer and editor with Insight Ghana, African Business Insight, and The African Journal, Daniel delivers sharp, high-impact analysis on current affairs, business developments, and emerging trends across the continent. His work is defined by precision, clarity, and a deep commitment to responsible journalism — ensuring that every story he tells is not only accurate but meaningful to the audiences it serves.

    Beyond his editorial work, Daniel serves as an Ecobank Youth Ambassador, where he actively promotes financial inclusion, digital banking, and financial literacy among young Ghanaians. His leadership experience spans academic, professional, and faith-based institutions, where he has consistently driven initiatives centered on growth, structure, and long-term impact.

    Grounded in the principles of Pan-Africanism and service, Daniel brings a rare combination of analytical rigour and storytelling depth to his work. Whether unpacking market behavior, profiling emerging business leaders, or covering cultural shifts shaping the continent, he approaches every assignment with strategic intent and editorial integrity.

    His broader ambition is to contribute to Africa's transformation by shaping how data, business, and storytelling intersect — not just locally, but on a global stage.

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Daniel Amenyo Ablordey
Daniel Ablordey is a Business Analytics student at the University of Ghana Business School and an emerging strategist at the intersection of data, markets, and narrative. With a keen analytical mind and a passion for African business and economic trends, he is building a career focused on translating complex data-driven insights into accessible, decision-relevant stories that matter.

As a writer and editor with Insight Ghana, African Business Insight, and The African Journal, Daniel delivers sharp, high-impact analysis on current affairs, business developments, and emerging trends across the continent. His work is defined by precision, clarity, and a deep commitment to responsible journalism — ensuring that every story he tells is not only accurate but meaningful to the audiences it serves.

Beyond his editorial work, Daniel serves as an Ecobank Youth Ambassador, where he actively promotes financial inclusion, digital banking, and financial literacy among young Ghanaians. His leadership experience spans academic, professional, and faith-based institutions, where he has consistently driven initiatives centered on growth, structure, and long-term impact.

Grounded in the principles of Pan-Africanism and service, Daniel brings a rare combination of analytical rigour and storytelling depth to his work. Whether unpacking market behavior, profiling emerging business leaders, or covering cultural shifts shaping the continent, he approaches every assignment with strategic intent and editorial integrity.

His broader ambition is to contribute to Africa's transformation by shaping how data, business, and storytelling intersect — not just locally, but on a global stage.