Mysterious “THE NEW FALSE” Billboard in Kaneshie, Accra, Fuels Speculation and Intrigue

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A new billboard featuring a masked figure and the cryptic phrase “THE NEW FALSE” has recently appeared in Kaneshie, Accra, leaving residents puzzled and abuzz with curiosity. The design of the billboard bears an uncanny resemblance to the style used by Nana Kwame Bediako, popularly known as Cheddar, during the launch of his “The New Force” movement. This has sparked widespread speculation about whether this mysterious message is linked to Cheddar’s campaign or if it marks the beginning of a completely new movement.

Billboard
‘ The New Force’ billboard

As word of the billboard spread, social media has been flooded with theories and debates, with some residents expressing excitement over what they believe could be the dawn of something significant. Others, however, are more skeptical, dismissing it as nothing more than a publicity stunt designed to stir up attention. Despite the differing opinions, one thing is clear: the enigmatic figure and the bold phrase “THE NEW FALSE” have captured the imagination of Accra, turning the billboard into the talk of the town.

As the city waits eagerly to unravel the mystery, questions linger—Is this the start of a political movement, a marketing campaign, or something entirely different? Only time will reveal the truth behind the masked figure and the message that has left Accra guessing.

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Source: Edhub

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Author

  • Daniel Ablordey

    Daniel Ablordey is a Business Analytics student at the University of Ghana Business School and an emerging strategist at the intersection of data, markets, and narrative. With a keen analytical mind and a passion for African business and economic trends, he is building a career focused on translating complex data-driven insights into accessible, decision-relevant stories that matter.As a writer and editor with Insight Ghana, African Business Insight, and The African Journal, Daniel delivers sharp, high-impact analysis on current affairs, business developments, and emerging trends across the continent. His work is defined by precision, clarity, and a deep commitment to responsible journalism — ensuring that every story he tells is not only accurate but meaningful to the audiences it serves.Beyond his editorial work, Daniel serves as an Ecobank Youth Ambassador, where he actively promotes financial inclusion, digital banking, and financial literacy among young Ghanaians. His leadership experience spans academic, professional, and faith-based institutions, where he has consistently driven initiatives centered on growth, structure, and long-term impact.Grounded in the principles of Pan-Africanism and service, Daniel brings a rare combination of analytical rigour and storytelling depth to his work. Whether unpacking market behavior, profiling emerging business leaders, or covering cultural shifts shaping the continent, he approaches every assignment with strategic intent and editorial integrity.His broader ambition is to contribute to Africa's transformation by shaping how data, business, and storytelling intersect — not just locally, but on a global stage.

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Daniel Amenyo Ablordey
Daniel Ablordey is a Business Analytics student at the University of Ghana Business School and an emerging strategist at the intersection of data, markets, and narrative. With a keen analytical mind and a passion for African business and economic trends, he is building a career focused on translating complex data-driven insights into accessible, decision-relevant stories that matter.As a writer and editor with Insight Ghana, African Business Insight, and The African Journal, Daniel delivers sharp, high-impact analysis on current affairs, business developments, and emerging trends across the continent. His work is defined by precision, clarity, and a deep commitment to responsible journalism — ensuring that every story he tells is not only accurate but meaningful to the audiences it serves.Beyond his editorial work, Daniel serves as an Ecobank Youth Ambassador, where he actively promotes financial inclusion, digital banking, and financial literacy among young Ghanaians. His leadership experience spans academic, professional, and faith-based institutions, where he has consistently driven initiatives centered on growth, structure, and long-term impact.Grounded in the principles of Pan-Africanism and service, Daniel brings a rare combination of analytical rigour and storytelling depth to his work. Whether unpacking market behavior, profiling emerging business leaders, or covering cultural shifts shaping the continent, he approaches every assignment with strategic intent and editorial integrity.His broader ambition is to contribute to Africa's transformation by shaping how data, business, and storytelling intersect — not just locally, but on a global stage.