Highlights from the ABB–JUAL Partnership Event in Accra: A Glimpse into Africa’s Electrification Future

Accra, Ghana – May 13, 2025

The halls of the Marriott Hotel buzzed with anticipation as top industry leaders, engineers, and partners convened for the highly anticipated ABB–JUAL Group Electrification and Automation Event 2025. Spearheaded by Mr. Outare Kokobissi, Managing Director of JUAL Group, the event shed light on bold new strategies, partnerships, and innovations aimed at redefining infrastructure and power solutions in Ghana and the West African subregion.

Key Presentation Takeaways

Mr. Kokobissi’s opening speech set the tone for a forward-looking conversation. His remarks outlined:

• The evolution and expansion of JUAL Group from Ghana to countries across Africa.
• A strategic roadmap for 2025–2030, emphasizing mission alignment, regional growth, and digital transformation.
• Deepening of the strategic partnership with ABB, aimed at localizing high-quality electrification and automation technologies.

The collaboration focuses on delivering low-voltage solutions, equipment safety, and targeted deployments across Africa’s key industrial sectors.

Notable Partners Honoured

During the event, several stakeholders and client companies were recognized for their continued collaboration. Honourees included:

• Kumasi Hive, DBS Ltd, Feedback Engineering, Letap Plastics
• KSB, Enclave Power Company, KGM Industries, Kasapreko, PBC
• Siemens, Tema Oil Refinery, IFFCO, and Power Systems Engineering

Their participation highlights the cross-sector impact of JUAL’s automation and energy innovations.

ABB’s Presentation and Expertise

Representing ABB were Salil Sharma and Ayodeji Adenyi, the Channel Sales Director. They offered a comprehensive overview of ABB’s technology offerings and Africa-centric solutions. Key technology areas covered included:

• Electrification: with a focus on sustainability and urban energy management.
• Motion & Robotics: advanced industrial solutions designed for efficiency and safety.
• Process Automation: streamlining complex operations in sectors such as oil & gas, food processing, and utilities.

The event also featured insights into E&I (SP/BB) systems and E&L platforms, critical for large-scale industrial automation.

Institutional Presence

The Ghana Institute of Engineering was present to lend academic and regulatory support, signaling stronger ties between industry practice and professional standards in the region.

Looking Ahead

From strategy outlines to product showcases and future forecasts, the ABB–JUAL 2025 event wasn’t merely a conference—it was a strategic industrial dialogue. It reinforced JUAL Group’s position as a pan-African solutions leader and ABB’s role as a global partner invested in Africa’s electrification journey.

As Ghana and its neighbors navigate energy transitions, events like this continue to set the foundation for smart, sustainable, and locally-driven transformation.

Also Read: JUAL Group and ABB Forge Path for West Africa’s Electrification Future