Apple sends out invites for its fall iPhone event. Apple has officially announced the date for its September product event and Apple has sent invitations to the media for a launch that many people are excited about. Apple may introduce Apple’s foldable iPhone, new iPhone 18 Pro models and updated Apple Watch devices.
The event is scheduled for Wednesday, September 9 2026 at 10 a.m. Pacific Time, 1 p.m. Eastern Time and 6 p.m. British Summer Time. Apple will hold the event at the Steve Jobs Theater at Apple Park in Cupertino, California. Apple also plans to livestream the presentation on Apple’s website, YouTube and the Apple TV app.
Apple’s invitation shows an Apple logo on a light blue background and the words “Surprise and shine.” Apple gives little detail about what Apple will unveil. Apple’s fans expect this event to be one of Apple’s important product launches in recent years because of speculation that Apple may enter the foldable smartphone market.
Apple’s biggest potential announcement is Apple’s foldable iPhone. Apple has not confirmed the device. Many reports suggest Apple could unveil a book‑style foldable that opens into a larger display. Apple might call the product iPhone Ultra although names like iPhone Fold and iPhone Flip have also been mentioned.
Leaks say the device could look like a passport when folded and reveal a display when opened. Reports say the inner screen might measure about 7.6 to 7.8 inches giving users a tablet‑like experience in a device that fits in a pocket. Apple’s foldable is expected to be a premium product with analysts and reports suggesting a price between $2,000 and $2,500.
Apple’s foldable iPhone will not be the major smartphone announcement. Apple is widely expected to introduce the iPhone 18 Pro and iPhone 18 Pro Max at the September event. However reports say Apple may change its launch strategy by delaying the standard iPhone 18 and other non‑Pro models until spring.
Apple’s iPhone 18 Pro models are rumored to have improvements. Apple’s iPhone 18 Pro may include a variable‑aperture camera giving users more control over photography. Apple’s iPhone 18 Pro may also have a Dynamic Island, which could make the display look cleaner.
Other expected improvements for Apple’s iPhone 18 Pro include a new‑generation processor, better connectivity and changes that could improve battery life. Apple’s iPhone 18 Pro might also cost more. Apple has not yet confirmed any pricing details.
Beyond Apple’s iPhone is expected to update its smartwatch lineup. Apple Watch Series 12 may get display technology, a more efficient processor and better battery performance. Rumours also suggest Apple Watch could have health‑monitoring features and that Touch ID might appear on future Apple Watch models.
Apple may also launch an Apple Watch Ultra at the event but Apple has not yet confirmed the exact specifications.
AirPods are another area that many people’re excited about. Earlier reports said Apple could introduce earbuds with cameras that would act as sensors for artificial intelligence. Apple’s AirPods could let Siri better understand a user’s surroundings and provide help that fits the situation.
However recent reports say camera‑equipped AirPods may not be ready for this year’s event. Might arrive in 2027 instead.
The September event will also be a moment for Apple beyond new hardware. Apple will hold its major event after John Ternus became chief executive taking over from Tim Cook on September 1.
For Apple launching an iPhone would be a major shift in Apple’s smartphone strategy. Apple has stayed out of the phone market while competitors like Samsung have released many foldable devices.
If the long‑running rumours are true Apple’s entry could boost the premium market and put new pressure on established competitors.
For now Apple has only confirmed the event and its “Surprise and shine” theme. Apple has not officially confirmed the iPhone, the iPhone 18 Pro lineup, Apple Watch Series 12 or any new AirPods.
All eyes will be on Apple Park, on September 9 when Apple is expected to reveal which of the year’s biggest technology rumours become real.