From position to purpose: The shift every leader must make

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    By Dr. Vicki L. Otaruyina

    Leadership failure is not a local problem. It is a global one.
    Across industries and regions, organizations are facing declining engagement, weakened trust, and inconsistent performance, despite having more educated and credentialed leaders than
    ever before.

    Global data continues to reinforce this concern. According to widely cited workplace studies, only a small percentage of employees worldwide describe themselves as actively engaged at work, while a significant portion report being disengaged or emotionally disconnected from their organizations.

    At the same time, research consistently shows that a large number of leaders step into roles without adequate preparation, clarity, or alignment with what leadership truly requires.

    The result is a growing leadership gap, not in numbers, but in effectiveness.
    Too many leaders are operating from position, not from purpose.

    And Africa is no exception.

    As the continent experiences rapid economic expansion, a rising entrepreneurial class, and increasing global relevance, the demand for leadership continues to grow. New businesses are being launched. Institutions are evolving. Opportunities are expanding.

    But alongside this growth is a quieter challenge.
    Many leaders are stepping into positions without a clear understanding of why they lead, what they are responsible for building, or how to translate vision into structured, measurable impact.
    This is where the real risk lies because leadership without purpose does not only affect the individual leader. It affects teams, organizations, and entire systems. It shows up in unclear direction, inconsistent decision making, low team morale, and stalled growth.

    In my work with leaders across different sectors, I have seen this pattern repeatedly. High achieving individuals rise into leadership roles, equipped with competence and experience, yet still struggle with clarity. They know how to perform, but not always how to lead with intention.

    This is why Purpose Leadership is no longer optional.

    It is essential.

    From position to purpose: The shift every leader must make

    Purpose is what transforms leadership from a role into a responsibility. It provides direction in complexity, stability in pressure, and focus in environments that demand constant decision making.
    Without purpose, leadership becomes reactive.

    With purpose, it becomes strategic.

    To address this global leadership gap, three critical shifts must take place.
    First, leaders must move from authority to alignment. A title may grant authority, but it does not create trust. Trust is built when a leader’s values, vision, and actions are aligned and consistent.

    Second, leaders must move from activity to intentional impact. Many organizations are filled with movement, but not necessarily progress. Purpose forces leaders to focus on what truly matters and to measure success by impact, not effort.

    Third, leaders must move from external validation to internal clarity. Leaders who depend on recognition or status often lead reactively. Leaders grounded in purpose lead with conviction, make clearer decisions, and remain steady in uncertainty.

    This shift is particularly important for Africa at this stage of its development.
    The continent needs leaders who are aligned, self aware, and intentional about the impact they are called to create.
    Because the cost of misaligned leadership is too high. It affects productivity, innovation, team performance, and long term growth.

    The global leadership crisis is already evident.

    Africa must not replicate it.

    The question is no longer whether leaders exist.

    The question is whether those leaders are grounded in purpose.

    Because in this next phase of global and continental growth, titles may open doors, but only purpose will sustain impact.

    It is time to move beyond position.
    It is time to lead with purpose.

    Dr. Vicki L. Otaruyina
    Dr. Vicki L. Otaruyina

    About the Author

    Dr. Vicki L. Otaruyina, known as The Elevation Coach, is a Purpose Leadership and Brand Strategist who works with faith driven leaders, executives, and visionaries to help them gain clarity on their purpose, lead with confidence, and build organizations and brands of lasting impact. Through her signature S.O.A.R. Blueprint, she guides leaders through self-discovery, overcoming internal barriers, strategic alignment, and purposeful execution.

    Author

    • Daniel Ablordey

      Daniel Ablordey is a Business Analytics student at the University of Ghana Business School and an emerging strategist at the intersection of data, markets, and narrative. With a keen analytical mind and a passion for African business and economic trends, he is building a career focused on translating complex data-driven insights into accessible, decision-relevant stories that matter.As a writer and editor with Insight Ghana, African Business Insight, and The African Journal, Daniel delivers sharp, high-impact analysis on current affairs, business developments, and emerging trends across the continent. His work is defined by precision, clarity, and a deep commitment to responsible journalism — ensuring that every story he tells is not only accurate but meaningful to the audiences it serves.Beyond his editorial work, Daniel serves as an Ecobank Youth Ambassador, where he actively promotes financial inclusion, digital banking, and financial literacy among young Ghanaians. His leadership experience spans academic, professional, and faith-based institutions, where he has consistently driven initiatives centered on growth, structure, and long-term impact.Grounded in the principles of Pan-Africanism and service, Daniel brings a rare combination of analytical rigour and storytelling depth to his work. Whether unpacking market behavior, profiling emerging business leaders, or covering cultural shifts shaping the continent, he approaches every assignment with strategic intent and editorial integrity.His broader ambition is to contribute to Africa's transformation by shaping how data, business, and storytelling intersect — not just locally, but on a global stage.

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    Daniel Amenyo Ablordey
    Daniel Ablordey is a Business Analytics student at the University of Ghana Business School and an emerging strategist at the intersection of data, markets, and narrative. With a keen analytical mind and a passion for African business and economic trends, he is building a career focused on translating complex data-driven insights into accessible, decision-relevant stories that matter.As a writer and editor with Insight Ghana, African Business Insight, and The African Journal, Daniel delivers sharp, high-impact analysis on current affairs, business developments, and emerging trends across the continent. His work is defined by precision, clarity, and a deep commitment to responsible journalism — ensuring that every story he tells is not only accurate but meaningful to the audiences it serves.Beyond his editorial work, Daniel serves as an Ecobank Youth Ambassador, where he actively promotes financial inclusion, digital banking, and financial literacy among young Ghanaians. His leadership experience spans academic, professional, and faith-based institutions, where he has consistently driven initiatives centered on growth, structure, and long-term impact.Grounded in the principles of Pan-Africanism and service, Daniel brings a rare combination of analytical rigour and storytelling depth to his work. Whether unpacking market behavior, profiling emerging business leaders, or covering cultural shifts shaping the continent, he approaches every assignment with strategic intent and editorial integrity.His broader ambition is to contribute to Africa's transformation by shaping how data, business, and storytelling intersect — not just locally, but on a global stage.