The highly anticipated 10th anniversary of the BHIM Festival, curated by Ghanaian reggae-dancehall star Stonebwoy, has been officially rescheduled to Tuesday, December 24, 2025, at the Accra Sports Stadium in Accra. The change was confirmed by the Ghana Tourism Authority (GTA), which also announced its partnership with the festival organisers, Burniton Music Group Limited, to support the landmark event.
Initially scheduled for December 26, the event date was moved forward to avoid a clash with another major year-end concert, Taste the Culture, organised under the December in GH initiative by the Black Star Experience Secretariat. This adjustment, the GTA said, will allow both events to thrive, enhancing Accra’s status as a hub for festive cultural experiences during the season.
The partnership between the GTA and Burniton Music Group reflects a strategic push to elevate Ghana’s creative industries and tourism potential by capitalising on high-profile events. “‘This support reflects our dedication to amplifying the creative arts as a major pillar of tourism growth,’” said GTA Chief Executive Officer Maame Efua Houadjeto.
As part of the arrangement, the GTA has secured the Accra Sports Stadium as the official venue for the festival and coordinated logistical and regulatory support. The setup for the event will begin on December 23 under the management of the festival organisers. Ticketing, production and vendor logistics are handled via an integrated system to streamline the experience for attendees.
The BHIM Festival, launched by Stonebwoy in 2016 and now marking a decade of expansion, remains one of Ghana’s largest artist-driven music festivals. It brings together local and international acts across reggae, afrobeats, highlife, dancehall and more, targeting both domestic fans and visitors from the African diaspora. In previous years the event has drawn tens of thousands of participants and contributed significantly to cultural tourism in Ghana.
This year’s edition, themed “A Decade of BHIM”, highlights the festival’s evolution into a major cultural export. While the official website still lists the date as December 26, the GTA-announced move to December 24 takes precedence in the public communications.
Stakeholders say the scheduling change is timely given the densely packed December in GH calendar, where multiple flagship events compete for audience, media attention and logistics. By aligning BHIM Festival with the end-of-year cultural rush yet positioning it slightly earlier, organisers hope to maximise attendance, vendor activation and international interest.
For Ghana’s tourism sector, the partnership is more than a concert: it represents a model for how creative-industry events can serve as drivers of visitor arrivals, hotel occupancy, vendor inclusion and local-economy growth. The December in GH initiative has become a national platform, and the BHIM Festival’s alignment with it signals the government’s ambition to build Accra (and Ghana) into Africa’s year-end destination of choice.
Ticketing has begun, with early-bird offers available online via the festival’s official site. While full lineup details are yet to be fully disclosed, past editions have featured a mix of high-profile guest acts from Ghana and abroad, alongside promising local artists. Attendees should anticipate a premium audio-visual production, vendor zones, sustainability initiatives and more as the festival hits its milestone year.
As preparations ramp up, audiences are advised to monitor official festival and GTA channels for confirmations of date, venue access, artist announcements and safety guidelines. With the change in date and the inclusion of the GTA, expectations are elevated for BHIM 2025 to set new standards in event delivery and Ghana’s cultural-tourism interface.
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