Tensions Rise as MultiChoice Ghana Rejects DStv Price Cut Amid Government Ultimatum

The standoff between MultiChoice Ghana and the Ministry of Communications has intensified, as the pay-TV provider firmly rejected a government proposal to slash DStv subscription fees by 30 percent.

In a statement released on Sunday, August 3, 2025, and signed by Managing Director Alex Okyere, MultiChoice described the proposed reduction as “not tenable” and cautioned against the economic consequences of a forced price cut.

“While we appreciate the recent appreciation of the cedi, it is not tenable to reduce the DStv subscription fees in the manner proposed by the Minister,” the statement said.

The company emphasized that any review of subscription rates must reflect the broader economic context, including foreign exchange volatility, content acquisition costs, and operational sustainability.

MultiChoice Ghana, which has operated in the country for over 30 years, insists that it has always aimed to keep its prices as affordable as possible without compromising service quality.

“We have consistently worked to balance affordability with quality,” the company stated. “This includes continued investments in local content, infrastructure, customer service, and support for hundreds of direct and indirect jobs across Ghana.”

The response follows public remarks by the Minister of Communications and MP for Ningo-Prampram, Sam George, who accused MultiChoice of exploiting Ghanaian consumers. Speaking at a press briefing dubbed the Government Accountability Series in Accra on Friday, August 1, Mr. George issued a stern ultimatum to the company.

He went further to compare pricing disparities across the continent, noting that Ghanaian subscribers pay the equivalent of US$83 for the DStv Premium package, while the same service costs just US$29 in Nigeria.

“This is plain stealing,” Mr. George said. “The argument that the cedi’s depreciation justifies this pricing difference is unacceptable. Ghanaians deserve fairness, not exploitation.”

In response, MultiChoice expressed concern over what it termed “confrontational” language from the Minister and reiterated its commitment to operating within Ghana’s legal framework.

“We take note of the Minister’s recent public comments and are disappointed by the tone,” the company said. “We remain committed to constructive engagement and will continue to comply fully with Ghanaian laws and regulations.”

According to the company, it has already submitted an alternative pricing proposal to the Minister and the National Communications Authority (NCA) and is awaiting feedback.

“We have proposed a more balanced approach that considers the needs of consumers while ensuring that we can continue to deliver quality service and content. We hope to find a mutually agreeable path forward,” the statement added.

MultiChoice also warned that imposing a drastic price cut could result in unintended consequences, including job losses, reduced content offerings, and a decline in customer service standards.

“A forced price reduction risks undermining our ability to operate sustainably in Ghana. It could jeopardize local jobs, limit consumer choice, and compromise the overall viewing experience,” the company warned.

Despite the growing tension, MultiChoice has reaffirmed its readiness to remain at the negotiating table.

“We are open to continued dialogue and are hopeful that through respectful engagement, we can arrive at a solution that benefits consumers, supports our employees and partners, and maintains the viability of pay-TV in Ghana,” the statement concluded.

The coming days will be crucial, as the August 7 deadline issued by the Minister draws near. Industry watchers say the outcome of this dispute could set a precedent for how multinationals operate in Ghana’s regulated sectors, especially in industries where pricing, technology, and foreign exchange play major roles.

As subscribers await clarity, there remains a growing concern among consumers about whether they will face service interruptions or see prices adjusted without compromising the quality they’ve come to expect

Read also: “Why Is Ghana Paying Almost 3x Nigeria’s Rate?” Hon. Sam George Urges DStv to Lower Prices