Sam George Engages DStv Ghana Over High Subscription Fees
Communication Minister Launches Talks With MultiChoice to Address Consumer Concerns
Minister for Communication, Digitalisation, and Innovation, Samuel Nartey George, has commenced formal talks with Digital Satellite Television (DStv) operators in Ghana over rising subscription fees.
The announcement comes amid growing public dissatisfaction with the frequent price increases by DStv, a pay-TV service owned by South African broadcasting giant MultiChoice.
Government Responds to Consumer Outcry
In a brief statement, Minister Sam George confirmed that initial engagements have begun with the local DStv management to review and address pricing mechanisms affecting Ghanaian subscribers. He stressed the government’s commitment to ensuring fair access to digital content and affordability for the average citizen.
“We are currently in dialogue with the relevant stakeholders to explore all available options. Ghanaians deserve fair pricing, especially in a digital age where information and entertainment are essential,” the Minister stated.
This marks one of the first concrete steps by the Mahama-led administration to directly challenge multinational digital providers on local consumer protection issues.
DStv Under Fire Over Pricing
DStv, which holds a significant share of Ghana’s pay-TV market, has come under repeated scrutiny over subscription hikes in recent years, often attributed to exchange rate fluctuations, inflation, and content licensing costs.
While the company has defended its pricing model as reflective of global trends and operational costs, public sentiment remains tense, with many subscribers demanding regulatory intervention.
Minister George’s proactive stance signals a possible policy shift toward stronger regulatory oversight within Ghana’s fast-evolving digital economy.
Read Also: Data Costs to Drop by End of 2025 – Sam George Assures Ghanaians
