Prudential Bank Wins Best Bank in Customer Experience at Prestigious Africa Bank 4.0 Awards
Prudential Bank has been honored as the Best Bank in Customer Experience Management at the 2025 Africa Bank 4.0 (West Africa) Awards held in Accra, Ghana. The prestigious award, organized by the internationally acclaimed BII World and hosted by ICPS of the HPS Group, recognizes Prudential Bank’s exceptional customer service and commitment to excellence.
This latest recognition marks the third major customer service award the bank has received in the last three months. In December 2024, the Chartered Institute of Marketing, Ghana (CIMG) named Prudential Bank:
- CIMG 2023 Best Bank in Customer Satisfaction – Consumer Banking
- CIMG 2023 Five Star Bank in Customer Satisfaction – Business Banking
- CIMG 2023 Five Star Bank in Service Quality – Business Banking
Additionally, in February 2025, Prudential Bank received the Excellence in Customer Experience Award at the 18th Connected Banking West Africa Innovation and Excellence Awards.
Commenting on this remarkable hat-trick of accolades, Ebow Quayson, Executive Director for Retail and Commercial Banking, emphasized the bank’s dedication to customer-centricity:
“At Prudential Bank, customer satisfaction is not just a goal—it’s a culture. Our team embodies this commitment through deliberate actions driven by our core values, ensuring every customer enjoys an unparalleled banking experience. These recognitions from esteemed institutions validate our relentless pursuit of service excellence.”
The awards ceremony was the highlight of the 2025 Africa Bank 4.0 (West Africa) Summit, where banking and FinTech industry leaders explored financial inclusion, digital banking innovations, and cybersecurity strategies to shape the future of banking in Africa.
